The Battle of the Cannabis Manufacturers..
I am a huge fan of the TV show Shark Tank. The dream of everyone that comes on the show, wants to get their products on the shelves of Costco, Wal-Mart or Bed, Bath & Beyond. The more people that see the product endorsed by these giants, the more people buy the product. This is the reasoning behind the athlete, and actor testimonials.
The same rule applies to the medical community, the more doctors that approve your product, the more patients you help, the more sales you make. This is a wise move, the medical community is larger and has more influence over more people than Wal-Mart, Costco, and Bed, Bath & Beyond combined. The sales from the nutritional products last year were 37 billion dollars, and the sales from pharmaceutical products were 247 billion dollars.
With those sales figures in mind, the Cannabis industry is desperately trying to find the exact formula that will lead to the approval of the medical insurance establishment and physicians as a whole. The manufacturers didn’t know what the medical establishment wanted, so they make different products with different ingredients trying for the right formula.
We in the medical insurance establishment asked for more studies, testing and clinical trials. Why? We want to know the risks of the manufactured products we approve or recommend. We don’t believe the hype; we want proof these products and their ingredients won't interact negatively with the body. We understand acceptable loss, we know nothing is perfect, and we know nothing is 100% safe; there are too just many variables in the manufacturing process.